Social Awareness Campaign

Feed Them First

For this project, we had to choose a social issue that we needed to make a series of ad campaigns for, and I chose Childhood Hunger. I wanted to make a series that was bold and captivating yet wouldn’t be too shocking for someone to look at. I used bold type mixed with the playfulness of the handwritten type, along with a bold orange, black, and soft beige.

For these ads, I relied on photography to help relay the message, especially with the two magazine fold-out ads.